2021 Awards Finalists

Corporate Social Responsibility Award

Diageo Ireland
Niamh Commins
Boots Ireland
Claire Moran
DMG Media
Paul Henderson
Musgrave and GAA
Maighread Cremin
RichardsDee
Celine Dee

Sponsored by

Diageo Ireland

Niamh Commins

On 15 March, normal life upended overnight as Ireland went into a Covid-19 lockdown. 8,000 pubs closed their doors, a staggering 114,000 people lost their livelihoods and the pub, a vital social lifeline for many, fell silent. Creating a strong connection to people and culture has been a defining feature of the Guinness brand for over 260 years. Faced with a global pandemic, the team at Guinness wanted to meaningfully support the pub trade and wider society amid this unprecedented crisis. The result was a powerful demonstration of leadership, solidarity and the collective will for a brighter future.
Winner
Boots Ireland

Claire Moran

In June 2020, Boots Ireland launched a ‘Safe Space’ initiative in partnership with Safe Ireland. Women who are experiencing domestic violence can go into any one of 89 Boots stores and access a ‘Safe Space’ in a pharmacy consultation room. In this confidential space they can contact one of the 39 frontline specialist domestic abuse services across the country and access free, confidential support and advice. We developed a campaign to highlight the vital support that is available through Boots stores nationwide throughout the pandemic - a time where it’s needed the most.
Finalist
DMG Media

Paul Henderson

DMG Media’s ‘Supporting Communities Across Ireland through Covid’ strategy acted as a lifeline to Irish SMEs and the entertainment industry. It delivered social and commercial value to consumers and advertisers by supporting small businesses with free advertising and Irish artists and venues with free broadcast studio events streamed over DMG Media channels, driving loyalty. This allowed these businesses and artists to maintain contact with DMG Media’s 3.6 million strong audience. Both initiatives had the further benefit of delivering a sense of hope for the future at a time when it was a scarce commodity for those artists and businesses who faced the pandemic alone.
Finalist
Musgrave and GAA

Maighread Cremin

When the Covid pandemic hit in March 2020, it had a major impact on the day to day lives of everyone in our communities. Those most affected and requiring immediate support were the elderly and vulnerable in our local communities. SuperValu, Centra and the GAA operate in every community in Ireland, we share a joint ethos to support and protect communities in which we operate to thrive and grow. We could not just stand by while the elderly and most vulnerable in our communities need help. We acted quickly and clubbed together to support the elderly and most vulnerable.
Finalist
RichardsDee

Celine Dee

Just weeks after Ireland’s first lockdown, Women’s Aid reported a 40% surge in calls and ISPCC confirmed a 30% increase in children contacting Childline. The pandemic proved that social isolation is far more dangerous for women and children living in the reality of abusive relationships. Creatives Against Covid-19 called on the global creative industry to design and donate inspiring original works of optimism, resilience, and hope that would be sold raising vital funds for vulnerable women and children.1,278 original prints from 30 countries were submitted within 7 days. Over €235,000 was raised and donated to Women’s Aid and ISPCC Childline. to https://richardsdee.com/CAC19 https://www.instagram.com/creativesagainstcovid19
Finalist