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2019 Awards Finalists

Corporate Social Responsibility Award

SuperValu
Julie Dorel
Irish Life Health
Danielle Mc kenna
Lidl Ireland
Deirdre Ryan
RTÉ
Joseph Hoban
Vodafone Ireland Foundation
Joely Harper

Sponsored by

SuperValu

Julie Dorel

With over 50,000 families in Ireland living with autism, SuperValu decided to assist with initiatives to prevent social isolation, and collaborated with AsIAm and Middletown Centre for Autism to raising understanding and awareness of Autism. Autism Friendly shopping evenings take place in over 100 SuperValu stores. Each store has carried out Staff Training, implemented a series of sensory changes on a given time and day, developed sensory store-specific maps, store images and sounds to assist in desensitising the sensory experience and improving the shopping journey. A first was the concept of Ireland’s first autism friendly town, marking a major step in SuperValu’s commitment to raising understanding and awareness of autism in communities.
Winner
Irish Life Health

Danielle Mc kenna

Irish Life Health Schools' Fitness Challenge is a national health and fitness initiative designed to assess and improve fitness levels in Irish secondary schools. Over 200,000 students have completed the Schools Fitness Challenge, making this the largest fitness surveillance of its kind in Ireland, and the third largest in the world. In 2018, students improved their fitness levels by an average of 10%, with the greatest improvement seen with at-risk, low-fit teenagers. The success of the campaign has also driven success for the brand with a large increase in customer acquisition amongst key target audiences and a significant increase in key associated brand metrics, most notably in those who see Irish Life Health as ‘a brand that facilitates a fit and active lifestyle’.
Finalist
Lidl Ireland

Deirdre Ryan

In 2018 Lidl delivered a public facing campaign with the theme of ‘One Good Adult’ to support its CSR strategy ‘A Better Tomorrow’, involving a bespoke and targeted radio campaign alongside an innovative pop-up café. It raised awareness of the impact that ‘one good adult’ can play in the life of a young person. The campaign formed a central part of the CSR programme, and raised awareness for Jigsaw as a charity partner. It was activated through major channels such as radio, PR, social, digital, in store POS as well as a comprehensive internal engagement programme. It was the first time Lidl had delivered an integrated CSR campaign that was consumer focused, as the strategy had previously been more directed towards grassroots and direct stakeholder engagement.
Finalist
RTÉ

Joseph Hoban

RTÉ Supporting the Arts is unique. The engine of RTÉ's CSR strategy, is in itself a unique marketing support scheme, utilising RTÉ's own promotional airtime, inventory and resources to support over 130 arts and culture events nationwide, regionally and locally, every year. Revitalised as a brand and scheme in 2015, RTÉ's central marketing team have worked relentlessly through 2017 to innovate, grow and transform the scheme to a point where it delivers over €1,000,000 worth of airtime support to arts, community and cultural bodies annually. The scheme articulates RTÉ's renewed vision and also extends the RTÉ brand into communities, and underlines RTÉ's unique contribution with stakeholders.
Finalist
Vodafone Ireland Foundation

Joely Harper

With Childline as its exclusive charity partner, Vodafone has embraced the national child protection charity both internally and externally. This is an example of how a successful CSR partnership has the power to reset the conversation, about conversation. The collaboration gave Childline the invaluable expertise to drive engagement and awareness of their service. Through a highly targeted, carefully curated campaign, innovative content experiences were created at scale to position the Childline service and encourage those in need to talk. The ambitious communications strategy, on top of Vodafone’s commitment to pay for all Childline calls until 2025, delivers on the joint vision to ‘keep children safe by keeping them connected’.
Finalist