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2019 Awards Finalists

Small Business Marketing Award

Westport Woods Hotel & Spa
Michael Lennon
Agri Aware
Deirdre O'Shea
Celtic Wind Crops
Paul McCourt
Dataconversion
Anna Browne
Ireland's Blue Book
Michelle Maguire

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Westport Woods Hotel & Spa

Michael Lennon

The 4-star Westport Woods Hotel & Spa is located in a 300-year-old wood just outside the vibrant town of Westport, Co. Mayo. In the last number of years, the hotel has put considerable effort and focus on implementing marketing strategies to grow its business. Traditionally comfortable in the family holiday, golden year and leisure market, the hotel has developed its weddings business line, despite intense competition in the locality. However, with investment in the property, application of skilled resources and proven techniques, together with the commitment of staff, has yielded strong results and the opening up of a significant market share in a short time period. The hotel has now become a leading wedding venue.
Winner
Agri Aware

Deirdre O'Shea

Agri Aware has a mission to improve the image and understanding of agriculture, farming and the food industry, and it delivers high impact educational and public awareness initiatives. Its small team worked with Promozoo to create a communications campaign to broaden the emotional connection of consumers with the Irish agri sector which is vital to our economy. This has been very successful as well as having an impact on broad urban-based audiences. The theme cleverly breaks down the master campaign into story components, and provides the creative to support new career promotions, trade shows, digital media events and international marketing events. In essence, this campaign has helped Agri-Aware to find its voice.
Finalist
Celtic Wind Crops

Paul McCourt

Celtic Wind Crops has developed a natural food and food supplements business on the Cooley Peninsula in Co. Louth. It is a fully vertically integrated Irish food supplement producer, managing the entire supply chain from ‘seed to shelf’. As a 100% Irish brand, it is participating in Love Irish Food and the Origin Green initiative of Bord Bia, and is supported by Enterprise Ireland. The company has delivered strong growth and has achieved listings with major retail and wholesale customers in the healthstore and pharmacy sectors in Ireland and Britain. Having exhibited at international shows, the company is engaged in an export drive and is developing inroads into both retail and online channels.
Finalist
Dataconversion

Anna Browne

Dataconversion builds customised data solutions to enhance the business performance of clients. The business rebranded in 2018 to better reflect its full array of services, and it identified a need to become better positioned as thought leaders in B2B data and software solutions in order to gain the trust of new clients. Dataconversion partnered with Amárach Research to study the state of customer engagement in the Irish market, and launched the findings at an exclusive sold-out breakfast briefing. The report enabled the firm to become positioned as experts alongside larger competitors, generating numerous enquiries and leads for the sales funnel. The firm has achieved the status of being the go-to people for customer engagement.
Finalist
Ireland's Blue Book

Michelle Maguire

Ireland's Blue Book Association was formed in 1974 to fill a market gap between B&B accommodation and larger hotels. It is a unique product offering guests a choice of 56 hotels, country houses and restaurants throughout Ireland. With a marketing team of five people, the association implements a marketing strategy comprising PR, digital, advertising and attendance at consumer and trade shows to communicate the offering to current and new customers. These highly tactical campaigns are utilised efficiently to reach niche audiences and gain market share. The past year was very successful in terms of growth, and the association is positioned to deliver further benefit to its members in the year ahead.
Finalist