2021 Awards Finalists

Small Business Marketing Award

Coopman Search and Selection
Andrew Murphy
DASH Container Cafe
Morné Prinsloo
EPIC The Irish Emigration Museum
Aileesh Carew
izest Marketing
Caitriona Brennan
The Institute of Child Education & Psychology
Elaine Ryan

Sponsored by

Coopman Search and Selection

Andrew Murphy

Recruitment is often deemed a transactional process, driven by fees in a highly competitive environment. Coopman Search and Selection set out to change this, to provide an excellent and engaging experience focused on finding solutions that are right for its network. Entering a saturated market strongly impacted by the pandemic, the company implemented a simple, straight forward value-add marketing strategy through which they provided practical, useful insights for their market beyond that of recruitment. The company has been able to build key relationships and increase its brand recognition in the market, with marketing activity contributing directly to revenue growth.
Winner
DASH Container Cafe

Morné Prinsloo

Changing consumer lifestyles posed many challenges in the hospitality industry. Customers were becoming more conscious about what they eat and drink, are making healthy choices and seeking more time to spend outdoors. DASH was created after 5 years of extensive research. DASH offers more than just coffee. It is a modern concept for a community of like-minded people who are living an active, healthy lifestyle, are passionate about quality coffee and enjoy the occasional treat. Segmenting our target market into 7 key personas, we have identified, formulated, and implemented an inbound marketing strategy which has ensured tremendous success to date.
Finalist
EPIC The Irish Emigration Museum

Aileesh Carew

EPIC The Irish Emigration Museum is an award winning interactive experience in the heart of Dublin. We had to close due to Covid in March 2020. We needed to drive footfall with the domestic market when reopening to the public at the end of June 2020. EPIC is a small museum competing against more well known attractions with much bigger budgets. We couldn’t out-spend them, so we had to out-create them. We combined consumer insight, creativity and the fact that EPIC had been voted Europe’s Leading Visitor Attraction in 2019 to give the public a reason to choose EPIC, driving footfall and exceeding objectives.
Finalist
izest Marketing

Caitriona Brennan

izest start was developed in response to growing demand from small businesses to increase their online presence during the pandemic. izest Marketing had the structure and resources in place, already managing a number of high profile e-commerce clients, and the opportunity to service a smaller scale, entry-level businesses led izest marketing to launch a new business, izest Start. izest Start supports small Irish companies in the early stages of development to implement digital marketing strategies that will enable them to achieve their year 1 - 2 growth objectives.
Finalist
The Institute of Child Education & Psychology

Elaine Ryan

The Institute of Child Education & Psychology was borne out of a desire to create a stronger sense of inclusion and promote optimum development outcomes for children and youth. As they approached 20 years in delivering CPD & university courses online, they wanted to make more educators aware of their courses. They targeted newly qualified teachers and expats in particular, through new digital channels such as Instagram, influencers and webinars and brought them through to an improved website with a new technology platform and new content. This resulted in an increase in applications and enrolments
Finalist