2021 Awards Finalists

Digital Marketing Campaign Award

Life Style Sports
Lisa Tully
Bord Bia
Niamh O'Shaughnessy
One4all Gift Cards
Sam Wheway
RTÉ
JJ Hartigan
Vhi Healthcare
Roseanna Ellis

Sponsored by

Life Style Sports

Lisa Tully

Life Style Sports is Irelands number one sports retailer. Approaching our peak annual trading period, we were plunged into another lockdown, forcing us to switch all revenue to our online channels. Our ambition was to “invade the home”, cutting through the noise of this busy trading period, increase brand awareness, drive new online customer acquisition and deliver strong YoY revenue growth for our online business.Success was undeniable, with triple digit growth in revenue YoY, huge uplifts in new customers, high frequency throughout the campaign and resulting increases in brand searches during the most competitive period.
Winner
Bord Bia

Niamh O'Shaughnessy

In 2020, Bord Bia reinvented a traditional event into a virtual, national celebration of gardening, and thus the #BloomAtHome concept was born. To support the Irish Horticultural sector, we got the nation gardening during Coivd-19 via a digital campaign spanning a series of virtual events, uplifting content and audience engagement. Creativity and innovation were central to #BloomAtHome, with hero content featuring Bloom patron President Higgins reassuring the nation that “this dark chapter will eventually pass”. The #BloomAtHome campaign significantly over-achieved across all metrics and we were proud to play a part in increasing gardening sales in 2020
Finalist
One4all Gift Cards

Sam Wheway

With COVID-19 necessitating greater convenience and online capabilities for brands worldwide, the speed, security and simplicity of digital gifting became paramount. By innovating in this area and developing a brand new, world-first product, One4all led the gift card market into a new phase of convenient, secure gifting online. We leveraged that product to deliver an innovative, fun and timely marketing campaign that communicated the brand's personality and benefits of the product to likely purchasers. The results helped us exceed targets by 215%, outperforming industry averages for online sales growth.
Finalist
RTÉ

JJ Hartigan

With the #CreateDon'tContaminate campaign RTÉ and Thinkhouse leveraged key Irish influencers to address relevancy issues that RTÉ was seeing with 15-34s. A contextual opportunity arrived with Covid-19 where RTÉ could use its reach to deliver an important public health message aimed at the young people of Ireland, to prevent further spread of the virus, in a impactful and engaging way. We mobilised Ireland’s youth to engage in the campaign by tapping into their innate desire to be creative in a socially relevant space. Running across Instagram, TikTok, Twitter and Facebook it landed over 38.4M views far exceeding our goals.
Finalist
Vhi Healthcare

Roseanna Ellis

The Vhi Women’s Mini Marathon is an event that is well woven into the fabric of Ireland, but in 2020 we had to re-create everything - from when it was held to how women could participate and engage with it. Participants had told us the most important factor in the event was the race day. With no physical event, would they still participate? This is the story of the digital campaign that ensured they did – smashing our registration target in the process.
Finalist