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2019 Awards Finalists

Marketing Team of the Year Award

Littlewoods Ireland
Rossa Butler
Davy
Nicky Doran
Deloitte Ireland
Fintan Lonergan
Irish Distillers Pernod Ricard
Catherine Casserley
Kerry Foods
Nicola Weldon

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Littlewoods Ireland

Rossa Butler

The Littlewoods Ireland marketing team faced the massive challenge of leading an organisational and cultural transformation to bring the entire business through a rapid digital revolution from being a catalogue business to being mobile-centric. The drew inspiration from the best cultural, organisational and agile methodologies to develop a flexible, ambitious and high performing marketing team, which could perform to the highest levels with its energy and drive coming primarily from within. With an emphasis on accountability, creativity and open communication, the team have step changed their journey from catalogues to mobile and delivered exceptional results that far outpace the market growth rates.
Winner
Davy

Nicky Doran

The Davy marketing team has undergone a transformation from a delivery function into a strategic enabler of the business, in under a year. This rapid development has led to a set of powerful integrated campaigns based on robust customer insights that have directly driven and converted new business. In addition, it has helped shaped and reinforce an internal culture of client-focused collaboration. The team has created structures, capabilities, resources and partnerships to provide genuine business insight and inform critical decision-making. This more strategic marketing approach has led to significant new business wins and increased client value added to the business, as well as excellent employee engagement scores.
Finalist
Deloitte Ireland

Fintan Lonergan

With an opportunity to build an edgier and more credible brand, Deloitte Ireland’s marketing team took a multi-pronged approach. Creating an internal agency was the first step. The team has grown exponentially and its work has had a clear market impact. Deloitte is now the fastest growing professional services firm in Ireland, with more income generated from newer consulting-type services than its competition. Crucially, Deloitte Ireland has moved from passive traditional marketing to a strategic business-aligned model, pivoting from a cost-centre to a revenue-driver. As the largest marketing department in professional services in Ireland, the team’s success is unquestionable. Deloitte now boasts the highest brand valuation in its sector.
Finalist
Irish Distillers Pernod Ricard

Catherine Casserley

Irish Distillers Pernod Ricard is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys, employing 600 people. Led by Jameson, its brands are driving the global renaissance of Irish whiskey, and its brands are exported to 130+ markets. As a result of the Irish Distillers marketing team embarking on a consumer centric strategy, there has been a dramatic shift in mindset in the business. A new vibrant and energetic programme has increased internal engagement, enabling the team to create and sustain its own motivation in pursuit of ambitious marketing goals, helping achieve double and triple digit growth in many key markets.
Finalist
Kerry Foods

Nicola Weldon

After years of turbulence for the Kerry Foods business, with key brands losing share and penetration, the stage was set for 2018 to be a year of challenge and change. The response of the marketing team was to lead out a significant branded business transformation, which drove a game changing performance turnaround for the Irish business and solidified the strength of spirit of the team and rekindled its confidence to grow and win. Combining strategic, commercial and creative skillsets to grow and transform the business, the team focused on implementing commercially driven strategies and creating strong reengagement with customers. The branded business achieved success levels not known for years.
Finalist