2021 Awards Finalists

Marketing Team of the Year Award

SuperValu
Shane Lynch
HSE
Fidelma Browne
Kerry Foods
Dawn Spencer
Suntory Beverage & Food Ireland
Aoife McGuigan
The National Lottery
Paul Dervan

Sponsored by

SuperValu

Shane Lynch

The SuperValu Marketing team was set up for success in 2020 through our culture change programme of Fresh Eyes. When the pandemic hit, we set the goal of leading the market through being agile and insight led planning. We were first to market across a number initiatives including COVID response leadership, volunteering with the GAA, cooking inspiration and value for money.Each team member had the necessary tools, felt safe, appreciated, and valued. This in turn led to an augmenting mindset that drove innovation and dynamism which resulted in SuperValu becoming the number 1 retailer in the Irish grocery market.
Winner
HSE

Fidelma Browne

Our campaigns team worked during 2020 with HSE clinicians and staff to provide clear, easy-to-understand COVID-19 information for everyone. We tried to ensure that people knew how to protect themselves and others, and where to go for trusted information. We also hoped to encourage solidarity and community, as never before had our individual wellbeing depended so much on our collective actions. We appreciate the wide support received for our campaigns from the public and our partners, and are grateful to everyone who has helped shape, publish and share our critical health advice throughout this crisis.
Finalist
Kerry Foods

Dawn Spencer

FEWER BIGGER BETTER -the mantra of the small but mighty marketing team that led the Irish Kerry Foods business to the most successful year in the company’s history. Amidst a global pandemic, this disparate team – lead by a Marketing Director most had yet to physically meet – surmounted the challenge from the business to continue ‘Feeding the Nation’ while also delivering sustained growth. Through clever range rationalization, refocused energy, implementing a best-in-class marketing capability programme & embracing the ‘art of the possible’, they achieved extraordinary results, firmly establishing their footprint as the second largest player in the Irish FMCG world
Finalist
Suntory Beverage & Food Ireland

Aoife McGuigan

‘Talent wins games, but teamwork and intelligence wins championships’ Michael Jordan We were a crew with a crisis of confidence. We were discouraged and it was every ‘man for himself’! We rediscovered our ‘One Team’ philosophy – a rally cry engendering trust, inclusiveness and collaboration. Applying this shared vision resulted in our Team recording the highest ever engagement scores, while growing the business in a challenging year. All brands held their No.1 category positions, we became No.2 Convenience soft drinks supplier, all while embedding the Beam alcohol portfolio. Proof positive that there’s no keeping a contented, compelled and cohesive team down!
Finalist
The National Lottery

Paul Dervan

Our story is one of optimism about Marketing as a profession. Our CEO recognised that our Brand was a strategic asset that needed to be managed with rigour and discipline. Marketing got a seat at the top table. We created an effectiveness-led culture. We set ourselves an incredibly ambitious goal, and benchmarked ourselves against the best in the world. We trained and upskilled everybody. We set up evidence-based world class metrics. We brought our colleagues on the journey. In addition to impressive financial and marketing results, we gained the trust of our Board in our decision-making and ability to execute.
Finalist