2021 Awards Finalists

Young Marketer Award

Coca-Cola
Tara Byrnes
AIB
Rob O'Leary
Boots
Sarah Corr
Kellogg
Kate MacQuillan
O'Brien Fine Foods
Rachel Brophy

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Coca-Cola

Tara Byrnes

Tara Byrnes joined Coca-Cola in 2017 as a marketing graduate and right from the start demonstrated that she was ‘one to watch’. She jumped in, quickly learning, and took on increased responsibility at a remarkable pace. She has been promoted twice, firstly to Junior Brand Manager, then to Brand Manager.Consistently flagged as a skilled marketer and a top performer within the company, Tara recently successfully delivered the Coca-Cola Christmas campaign, Coca-Cola’s largest campaign of the year. She also led the launch of Topo Chico Hard Seltzer in Ireland, Coca-Cola’s first launch into the alcohol category, and a key test market to deliver learnings for the launch globally.
Winner
AIB

Rob O'Leary

Since joining AIB in 2017, Rob's creativity and passion have made him a key member of the AIB Group Marketing team. Rob’s role in AIB is Digital Content Manager. However, that title only captures a small aspect of Rob’s impact on the business as he is a creative storyteller who collaboratively works with the wider brand teams and partner agencies to achieve business objectives while propelling AIB forward as a leader in effective digital communications. Rob was recently awarded a scholarship by the Marketing Institute of Ireland to pursue the European Sponsorship Association’s Diploma in Sponsorship & Sports Marketing.
Finalist
Boots

Sarah Corr

Sarah is the Digital/ Loyalty lead on the Boots Ireland Marketing team. She is directly responsible for digital campaigns including managing the Boots Ireland Advantage Card and Social Media comms across all areas of the business. Sarah single-handedly managed to drive mass awareness and visitors to boots.ie through organic social alone and was also responsible for localizing Boots Ireland cross channel comms, leading to massive increases in both Boots app downloads and active app users. Sarah also showed huge initiative and demonstrated her adaptability when the COVID
Finalist
Kellogg

Kate MacQuillan

Kate joined Kellogg in at the end of 2017 and has gone from strength to strength. In 2019, Kate was promoted to Brand Manager and moved to our new granola brand W.K. Kellogg. Strategically, W.K. Kellogg is a critical priority for Kellogg, it’s an important role and one that is high profile. Despite the additional challenges throughout 2020 due to COVID-19, Kate demonstrated a proactive attitude and appetite to succeed; stepping in as the most senior person on the team and leading initiatives for the first time, all while maintaining a high standard on deliverables
Finalist
O'Brien Fine Foods

Rachel Brophy

When Rachel joined O’Brien Fine Foods, the business had just acquired Green Farm, the #1 cooked White Meat brand, and faced a dilemma on whether it was feasible to own two similar brands in a private label dominated category.Leveraging insights gleaned from research conducted with Bord Bia, Rachel created distinctive positioning territories for each brand and then set about developing and executing compelling brand plans to deliver on them.Rachel’s strategic ability, creative flair and commercial acumen enabled her to create a vision for the future growth of her brand portfolio and influence both internal and external stakeholders to achieve it.
Finalist