2022 Awards Finalists

Gradam Margaíochta le Gaeilge

Energia
Amy O'Shaughnessy
Bewley's
Cathal Murphy
Inspirational Tours Ireland
Jeaici O'Muircheartaig
TG4
Linda Ní Ghríofa

Sponsored by

Energia

Amy O'Shaughnessy

2021 saw a big shift for Seachtain na Gaeilge le Energia. Given the pandemics impact, the festival had to move online in its entirety, but there was time to adequately plan and execute. The focus of the festival’s campaign, in collaboration with Conradh na Gaeilge, focused on welcoming people with a Grá for the language and through our ambassadors, we emphasised that the festival is for everyone – timpeall on domhain! The new features of the campaign involved the wide array of virtual events, podcast, TV ad creative & exclusive customer focused events.
Winner
Bewley's

Cathal Murphy

Bewley's The Great Bewley’s Staycation set out to mark Bewley’s position as an Irish, heritage brand while making their presence felt at some of the country’s most iconic tourism sites. The campaign, supported by Teneo was immersive and community-led, with local groups and clubs engaged to visit the travelling Bewley’s Airstream for complimentary beverages and treats. Conscious of catering correctly to the communities being visited, Bewley’s social comms were communicated in both Irish and English when the Airstream visited Gaeltacht areas. To further bolster this commitment to the Irish language, Bewley’s engaged with customers through Irish where applicable.
Finalist
Inspirational Tours Ireland

Jeaici O'Muircheartaig

The hospitality sector faces uncertain growth in a post-Covid landscape. Inspirational Tours Ireland, a small Gaeltacht company, has developed a new strategy focussing on niche-interest and specialised tour packages, and with an emphasis on the Irish language. Holder of the “Q-Mharc Gnó le Gaeilge”, its new offerings have already attracted attention locally and in the wider travel market. A further range of personalised tradition-based tours and holidays is in development, and will be promoted through traditional and new media outlets. Is fear focal sa chúirt ná punt sa sparán, ach i dteannta a chéile ab fhearr iad.
Finalist
TG4

Linda Ní Ghríofa

As a publisher-broadcaster, TG4’s ‘súil eile’ derives from the diversity, energy and creativity of Ireland’s independent production-sector. This was nowhere more evident than during the lockdown when the Súil Eile motto was put to the test and new innovative ideas were brought to fruition. Among these ideas was to have TG4’s intrepid traveller Hector, who for two decades has travelled the world bringing us experiences from various cultures, travel his own country. During lockdown and due to travel restrictions Hector travelled around Ireland to meet the new Irish, those from abroad who now call this country their home.
Finalist