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2019 Awards Finalists

Online Channel Marketing Award

Littlewoods Ireland
John Carey
Dixons Carphone
Louise Tevlin
Sage Ireland
Caitriona DePaor
SuperValu
Laura Curley
Three Ireland
Susie Benson

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Littlewoods Ireland

John Carey

Littlewoods Ireland has transformed itself from a paper-led catalogue retailer to a customer-led online retailer. The business has completely overhauled its strategy, platforms, processes, operations and expertise to remain relevant to customers and to meet their evolving expectations. In the last year, Littlewoods faced stiff competition with many high street competitors moving more of their business online, as well as an influx of new and nimble competitors to their market. Through an iterative and innovative ‘customer first’ online channel marketing, eCommerce and UX strategy, Littlewoods Ireland has step changed its journey and delivered exceptional results, far outpacing the market growth rates, and consolidating its position as Ireland’s largest and most successful online retailer.
Winner
Dixons Carphone

Louise Tevlin

Dixons Carphone is a multinational electrical and telecommunications retailer and services company formed by the merger of Dixons Retail and Carphone Warehouse Group in 2014. It operates under a number of brands in Britain, Ireland and mainland Europe, with 119 stores and over 1,000 staff here in Ireland. The company foresees a new era of connected and interoperable electronic products and devices, with the smartphone at the centre of this phenomenon. With its deep knowledge of connectivity, the firm keeps customers and their products connected. Its strategy includes a data centre to power emerging customer needs, and a brand new state-of-the-art eCommerce platform to help customers enjoy amazing technology online.
Finalist
Sage Ireland

Caitriona DePaor

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs. Like many of the businesses it serves, Sage began as a small business and today has over 13,000 colleagues supporting millions of entrepreneurs across 24 countries as they power the global economy. Sage helps customers shift to a cloud first world. The company’s Business Cloud has been transformative, offering the facility to do business anywhere, improve productivity, collaborate across devices, make better decisions, drive faster responses, and gain greater control over the business, whilst holding data is secure in the cloud. Business performance has been enhanced as a result.
Finalist
SuperValu

Laura Curley

The SuperValu eShops platform coincided with the overall relaunch of the Real Rewards loyalty programme and helped transform it into Ireland’s first multi-partner programme. SuperValu eShops is an exciting customer friendly programme which hosts a virtual online shopping centre, allowing Real Rewards members to earn additional points with over 220 participating online brands. Through the eShops platform, customers can browse through their brands of choice and shop as normal on each individual website. Customers may grow their Real Reward points balance through their everyday online shopping, and this in turn will increase the value of their Money Back vouchers sent 3 times per year, ensuring customers remain highly engaged in the loyalty programme.
Finalist
Three Ireland

Susie Benson

Three wished to overcome a backdrop of declining retail sales by placing an emphasis on growing online sales in a highly competitive environment. Using its in-house talent, a ‘digital first’ Black Friday Sale was created from inception to launch. This maximised lead generation and the performance of UX through the testing and the trialling of new technologies like Chatbot, focusing on simplicity and ‘making it count’ for customers. With large scale year on year increases in traffic from SEO, email and referred traffic from onsite advertising, this led to a massive year on year increase in online sales for this timeframe and drastically increased the online share of sales in the business, greatly exceeding expectations.
Finalist