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2019 Awards Finalists

Public Relations Campaign Award

Bord Gáis Energy
Sorcha Fennell Sheehan
Aldi Ireland
Padraig Barry
Bewley's
Clodagh Gannon
Krispy Kreme
Emme Colquhun
L'Oreal
Roisin Tierney Crowe

Sponsored by

Bord Gáis Energy

Sorcha Fennell Sheehan

Bord Gáis Energy’s aim in sponsoring Gaelic Games has always been on generating positive brand affinity through awareness. With the addition of the Senior Hurling Championship to its sponsorship portfolio, the opportunity to further integrate the portfolio within the BGE Rewards Club programme was highlighted as a key area. 2018 saw BGE deliver a PR campaign, supported by Teneo, to convey unique, exclusive and bespoke experiences for customers as a means of deepening engagement and reducing churn. By thinking outside the box and creating a snapshot of the incentives on offer to BGE customers in a disruptive and creative way, BGE generated mass awareness of its Senior Hurling Championship sponsorship and the impact of its Rewards Club.
Winner
Aldi Ireland

Padraig Barry

By partnering with Bord Bia and media partners to establish “Grow with Aldi”, the marketing team succeeded in delivering a high-profile programme which drove supplier and consumer awareness. It succeeded in meeting a range of challenges, from increasing the Irish supply base and product range, to safeguard the brand’s reputation as Ireland’s highest-ranking supermarket. It is now established as an exciting route to market for small Irish suppliers, who now have the confidence to do business with a large nationwide grocer. By deploying a PR campaign, assisted by Gibney Communications and Presence PR, Aldi achieved sustained media interest, supplier engagement and consumer interest during all phases of the programme.
Finalist
Bewley's

Clodagh Gannon

Bewley’s has been the sole sponsor of Ireland’s Biggest Coffee Morning for Hospice since it first began in 1993. As an Irish family company originally founded on Quaker principles, community is very much at the heart of Bewley’s and each year it continues to see the real and meaningful difference the money raised makes to communities locally. Through an effective PR campaign, Ireland’s Biggest Coffee Morning together with Bewley’s successfully grew its reach and relevance through expanded digital and social activity which reached a younger demographic and wider audience. The 2018 campaign saw an uplift in online registrations and coffee morning attendees due to increased visibility of the campaign with increased coverage by online publications and social influencers.
Finalist
Krispy Kreme

Emme Colquhun

In a crowded doughnut market, Krispy Kreme’s 2018 market entry and PR campaign for its first ever Irish store opening at The Blanchardstown Centre was a great success for the brand and is now a benchmark for Krispy Kreme store openings and market entry globally. Demonstrating the unique proposition of the brand through the implementation of a strategic and sustained PR effort, Teneo’s ‘#TheOGisComing’ campaign for Krispy Kreme turned consumer apathy to anticipation, sustained interest, and unbridled excitement in the target audience which in turn converted to record-breaking footfall, traffic and sales. Krispy Kreme became part of the national narrative, and was counted amongst the most memorable moments of the year in annual news reviews.
Finalist
L'Oreal

Roisin Tierney Crowe

L'Oréal last year marked its best year of growth in over a decade, with L'Oréal Luxe recording double-digit growth. For over a century, L’Oréal has devoted itself solely to the business of beauty, offering its customers worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. The Innovative Technology (IT) range was developed with leading plastic surgeons and dermatologists. IT Cosmetics creates products that are game-changing and life-changing. L'Oréal Luxe Communications team devised a PR campaign to launch the new IT Cosmetics brand to the Irish market. The success of the campaign can be measured in the positive coverage gained across beauty and lifestyle media and PR value that had a direct impact on retail.
Finalist