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2016 All Ireland Marketing Champion Announced

By: AIM Awards Team | Posted on: 11 May 2016

 

Stan McCarthy named as recipient of All Ireland Marketing Champion award.

Sell out event for Ireland’s Marketing Showcase on Thursday 19 May.

 

The Marketing Institute of Ireland has announced that Stan McCarthy of Kerry Group is the recipient of the 2016 All Ireland Marketing Champion award. Stan McCarthy is Chief Executive of Kerry Group, which has become a world leader in food ingredients and flavours and a leading consumer foods processing and marketing organisation.

The award will be presented on Thursday 19th May at the All Ireland Marketing Awards gala dinner in the DoubleTree by Hilton, Dublin. Almost 900 marketing professionals will gather to honour 90 shortlisted finalist companies, selected from among hundreds of entries, who are competing across 18 categories, making up what is a showcase of Irish marketing achievement. The award winners will be announced on the night by RTÉ’s Bryan Dobson.

Speaking at the announcement of Stan McCarthy as the Marketing Champion award recipient, Marketing Institute chief executive Tom Trainor said “It is important that business leaders who place professional marketing front and centre are given due recognition, and we are delighted to recognise Stan McCarthy as a leader of a global business that understands the link between strong marketing and financial success.

Stan McCarthy, Chief Executive, Kerry Group said: “Kerry Group has been built upon firm strategic marketing foundations, and a strong understanding of the markets that we serve. This award is a welcome testimony to our customer-centred ethos, and I thank the Marketing Institute for this on behalf of all my colleagues.”

All Ireland Marketing Awards Shortlisted Entries:

Category

  Finalist
New Product/New Market Award   Glanbia Consumer Foods
    Heineken Ireland
    Kerry Foods
    McDonalds
    Unilever Ireland
Gradam Gnó as Gaeilge    Meangadh Fibín
    Nemeton TV
    RTÉ
    Tayto Park
    Trinity College Dublin
Loyalty Marketing Award   Bank of Ireland
    Electric Ireland
    Glanbia Consumer Foods
    Meteor
    SuperValu Musgrave
Brand Campaign Award   Bord Gáis Energy
    Boyne Valley Group
    KBC Bank Ireland
    Kerry Foods
    Largo Foods
Customer Experience Award   AIB
    Gas Networks Ireland
    Heineken Ireland
    Irish Life
    SuperValu Musgrave
Market Research Award   Aer Lingus
    Heineken Ireland
    Independent News & Media
    Kerry Foods
    Lidl Ireland
eCommerce Award   Bord Gáis Energy
    Harvey Norman
    Littlewoods Ireland
    VHI Group Services
    Virgin Media
Sponsorship Management Award   AIB
    AIG
    Aldi Stores Ireland
    Heineken Ireland
    Vodafone Ireland
Public Relations Campaign Award   Diageo
    Largo Foods
    Lidl Ireland
    Mars Ireland
    Virgin Media
Mobile Marketing Award   AIB
    Centra Musgrave
    KBC Back Ireland
    Littlewoods Ireland
    Three Ireland
International Marketing Award   Hanley Energy
    Horseware
    Ornua
    The Taxback Group
    Tourism Ireland
Integrated Marketing Award   Bord Gáis Energy
    Centra Musgrave
    GAA
    Mondelez Ireland
    Virgin Media
Corporate Social Responsibility   Jacobs Douwe Egberts
    Laya Healthcare
    Lidl Ireland
    Tesco Ireland
    Woodies
Small Business Marketing Award   Adams & Butler
    BFree Foods
    Kennys
    Keoghs
    Vayu Energy
Marketing Innovation Award   Heineken Ireland
    Irish Distillers Pernod Ricard
    Mondelez Ireland
    RTÉ
    WaterWipes
Digital Marketing Campaign Award   Britvic
    Fáilte Ireland
    Liberty Insurance
    Permanent TSB
    Three Ireland
Advertising Campaign Award   Aldi Stores Ireland
    EBS
    eir
    SuperValu Musgrave
    Virgin Media
Marketing Team of the Year   AIB
    eir
    Glanbia Consumer Foods
    Heineken Ireland
    McDonalds
All Ireland Marketing Champion   Stan McCarthy