Winners announced for All Marketing Awards 2018

Posted on: 21 May 2018


Huge attendance at Ireland’s Marketing Night of the Year

The Marketing Institute of Ireland has announced the winners of the 2018 All Ireland Marketing Awards, at a gala dinner in Dublin’s Clayton Hotel, Burlington Road on Thursday 17th of May. The event was attended by over 850 marketing leaders and professionals, and the MC for the event was RTE Radio 1 presenter, Bryan Dobson.

The All Ireland Marketing Awards programme is Ireland’s marketing showcase, with hundreds of entries competing for places on the shortlist, for the eighteen awards which span the entire remit of the marketing disciplines. The awards event is a celebration of the achievements of all the shortlisted businesses.

The All Ireland Marketing Champion award for 2018 was presented to Frank Ryan chairman of IDA Ireland, Frank Ryan has spent the greater part of his distinguished career marketing Ireland’s products and services, and the country itself, across the globe. This award recognises the exceptional performance of leaders who have championed professional marketing.

Speaking at the event, Chief Executive of The Marketing Institute of Ireland Tom Trainor said: “We are all immensely proud of the talent on show at the All Ireland Marketing Awards and delighted to have so many of Ireland’s top marketing professionals join us in recognising this business success. We congratulate all the shortlisted finalists and winners and we pay tribute to them as exemplars of marketing excellence.”

The Marketing Team of the Year award was taken by AIB, led by Group Brands Director Mark Doyle. AIB also took home an award for Market Research, while Lidl Ireland took two titles, winning the Brand Campaign Award and Corporate Social Responsibility.

Glanbia were the other double winners on the night, claiming the eCommerce Award and the Advertising Campaign Award. The International Marketing Award was taken by Teeling Whiskey Company with it’s expontial growth in global markets.


All Ireland Marketing Awards  Winners List 2018

New Product Award

O'Brien Fine Foods

Gradam Margaíochta le Gaeilge


Loyalty Marketing Award


Brand Campaign Award

Lidl Ireland

Customer Experience Award

Virgin Media

Market Research Award


eCommerce Award


Sponsorship Management Award

Bord Gáis Energy

Public Relations Campaign Award

Guinness Storehouse

Mobile Marketing Award

Heineken Ireland

International Marketing Award

Teeling Whiskey Company

Marketing Innovation Award

KBC Bank

Integrated Marketing Award

Laya Healthcare

Corporate Social Responsibility Award

Lidl Ireland

Small Business Marketing Award


Digital Marketing Campaign Award

Liberty Insurance

Advertising Campaign Award


Marketing Team of the Year Award


All Ireland Marketing Champion 2018

Frank Ryan, IDA